Archive for the ‘distilled spirits specialty’ Category
Cubes of Cachaca
Here is Leblon Cachaca Ice Cubes. It is Brazilian rum (with flavor), in a 200 ml. pack designed to freeze.
This should be of interest to Camper English at Alcademics, as he is inclined to tinker with all manner of alcohol beverages and ice.
The label says this product is “Made with Glazierepura Natural Freeze Technology.” BevNetwork explains that Glazierepura is a newly patented technology that can “freeze any alcohol and does not affect the flavor profile of the spirit.” Even though this Leblon product is only 40 proof, the technology would allow, for example, making ice cubes out of vodka — or even Single Malt Scotch. The US-Israeli company behind this technology partnered with Leblon for the offical US launch, on April 27, 2009 in New York.
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Too Much Rum in the Jumbie
August 28, 2009 was a bad day for Rum Jumbie. In a slew of “approvals,” TTB directed Varela Imports to make “rum” much, much, less conspicuous. TTB said:
When new labels are printed, the word “rum” in your trademark name Rum Jumbie cannot appear more prominent than the Class and type. The [statement of composition] and the words Rum Jumbie must appear in the same color print. … No more use-ups will be granted.
That is, Varela must make their brand name and trademark much less conspicuous because this is not “rum” and the actual designation is “Rum with Natural Flavors.” TTB’s point, essentially, is that Varela is putting far too much rum in the Jumbie. This label emphasizes the rum aspect at least four times.
Jumbie has a trademark, and seems to have argued it here, to not much avail. There is little if any chance that the Trademark Office will come to the rescue and persuade TTB that there is not too much rum in the Jumbie. Also, the above image makes it pretty obvious that the product contains flavor.
It is not clear whether Varela has smashed into an aberration, or an evolving policy. On one hand “rum” is quite prominent and it’s not “rum.” On the other hand, back in 2004, a similar label was good enough under similar rules for the prior importer. Beyond that, spiced rum is in the same category (rum specialties) and it is common on such labels to emphasize the rum.
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policy, qualifications, statement of composition
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Two Products, 24 Flavors
Here are two recent spirits products with an unusal and unusually large assembly of flavors. On the following list, the first 13 flavors are on the Root label, and the next 11 are on the Pink Spruce label.
- Birch bark
- Smoked black tea
- Cinnamon
- Wintergreen
- Spearmint
- Clove
- Anise
- Orange
- Lemon
- Nutmeg
- Allspice
- Cardamom
- Pure cane sugar
- Spruce oil
- Cucumber
- Juniper berries
- Angelica root
- Orange peel
- Lemon peel
- Coriander
- Ginger
- Orris root
- Grains of paradise
- Tangerine oil
The Pink Spruce Gin label also mentions that the product is made with “free range coastal water,” it is “Seasoned in Oregon Pinot Barrels,” and distilled from grain. The Root product strangely does not mention the commodity from which distilled and probably should. It was “inspired by a potent 18th century… recipe. … It is an alcoholic version of what eventually evolved into Birch or Root Beer.” There is almost no overlap in the list of flavors from one to the other.
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ingredients, processing, unlikely combinations
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Spirits Distilled from Sotol
Is it Tequila? Is it Mezcal? Is it a cactus or agave?
TTB has approved many Sotol products. The labels don’t do an especially good job of explaining what sotol is, but here are three fairly recent approvals:
All three are classified as “Spirits Distilled from Sotol,” are made in Mexico, and are about 80 proof. According to Wikipedia, sotol is a spirit made from the Dasylirion wheeleri plant. It is the state drink of Chihuahua. The plant is known as Desert spoon in English and sotol in Spanish. It is a flowering shrub.
The Polished Palate seems to do a good job of distinguishing among Sotol, Tequila and Mezcal. It says they are all made from the agave (agavacea) plant and:
Tequila is made only from the Blue Weber agave. Mezcal can be made from a larger variety, the most popular being Espadin and Tobala. Sotol is made only from the agave grown in the Chihuahua State.
It remains confusing, however, because Ian Chadwick explains that sotol is not made from agave. He says it is made from an altogether different genus and species.
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Drunken Animals
TTB typically does not allow wine labels to say much about the alcohol content or strength — except in the normal alcohol by volume statement.
So we were surprised that The Drunken Goat, and his n’er-do-well friend, Le Drunk Rooster, would show up on a couple of wine labels. We pretty much expected them to show up, sooner or later, on a spirits label. But not on a wine or beer label, where TTB has historically and fairly vigorously discouraged alcohol content claims.
While the goat and rooster are carousing around, notable is the absence of any drunk humans out and about on approved labels. Unless you count this guy, the toothless fellow on the label for Rocky Mountain Moonshine Sippin’ Hooch. It is distilled from beets and the label suggests “Once tasted, you too will become hooked!” Box 19 surprisingly declares that “The man is no longer ‘drunk’ appearing.” If he’s sober I’d like to see the other version.
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legally interesting/controversial, policy
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