Archive for the ‘distilled spirits specialty’ Category
Two Products, 24 Flavors
Here are two recent spirits products with an unusal and unusually large assembly of flavors. On the following list, the first 13 flavors are on the Root label, and the next 11 are on the Pink Spruce label.
- Birch bark
- Smoked black tea
- Cinnamon
- Wintergreen
- Spearmint
- Clove
- Anise
- Orange
- Lemon
- Nutmeg
- Allspice
- Cardamom
- Pure cane sugar
- Spruce oil
- Cucumber
- Juniper berries
- Angelica root
- Orange peel
- Lemon peel
- Coriander
- Ginger
- Orris root
- Grains of paradise
- Tangerine oil
The Pink Spruce Gin label also mentions that the product is made with “free range coastal water,” it is “Seasoned in Oregon Pinot Barrels,” and distilled from grain. The Root product strangely does not mention the commodity from which distilled and probably should. It was “inspired by a potent 18th century… recipe. … It is an alcoholic version of what eventually evolved into Birch or Root Beer.” There is almost no overlap in the list of flavors from one to the other.
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ingredients, processing, unlikely combinations
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Spirits Distilled from Sotol
Is it Tequila? Is it Mezcal? Is it a cactus or agave?
TTB has approved many Sotol products. The labels don’t do an especially good job of explaining what sotol is, but here are three fairly recent approvals:
All three are classified as “Spirits Distilled from Sotol,” are made in Mexico, and are about 80 proof. According to Wikipedia, sotol is a spirit made from the Dasylirion wheeleri plant. It is the state drink of Chihuahua. The plant is known as Desert spoon in English and sotol in Spanish. It is a flowering shrub.
The Polished Palate seems to do a good job of distinguishing among Sotol, Tequila and Mezcal. It says they are all made from the agave (agavacea) plant and:
Tequila is made only from the Blue Weber agave. Mezcal can be made from a larger variety, the most popular being Espadin and Tobala. Sotol is made only from the agave grown in the Chihuahua State.
It remains confusing, however, because Ian Chadwick explains that sotol is not made from agave. He says it is made from an altogether different genus and species.
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Drunken Animals
TTB typically does not allow wine labels to say much about the alcohol content or strength — except in the normal alcohol by volume statement.
So we were surprised that The Drunken Goat, and his n’er-do-well friend, Le Drunk Rooster, would show up on a couple of wine labels. We pretty much expected them to show up, sooner or later, on a spirits label. But not on a wine or beer label, where TTB has historically and fairly vigorously discouraged alcohol content claims.
While the goat and rooster are carousing around, notable is the absence of any drunk humans out and about on approved labels. Unless you count this guy, the toothless fellow on the label for Rocky Mountain Moonshine Sippin’ Hooch. It is distilled from beets and the label suggests “Once tasted, you too will become hooked!” Box 19 surprisingly declares that “The man is no longer ‘drunk’ appearing.” If he’s sober I’d like to see the other version.
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legally interesting/controversial, policy
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Intoxicating Candy: Bubble Gum
In recent days a few industry veterans expressed concern about a new distilled spirits specialty with the flavor of bubble gum. Here are two. The newer one is Three Olives Bubble. The label and website don’t mention gum, but this blog confirms that it tastes like Bazooka, and the packaging certainly reminds me of bubble gum.
The other one is Bubble Gum Liqueur, bottled by M.S. Walker of Somerville, Massachusetts. This one does not eschew the use of the word “gum,” and refers to Bubble Gum at least half a dozen times.
It strikes us as reasonable to evaluate whether gum and candy are so irresistible to children that they are inappropriate on alcohol beverage labels or as main flavors. But in the next post we will show that these two products are not so unusual. There are a great many alcohol beverage products referring to candy — even without counting the hundreds or thousands of chocolate products.
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Double Caffeine
Not content with simply adding coffee flavor to vodka, Vincent Van Gogh went further, all the way to “Double Caffeine.” Not so long ago, it was not clear that TTB would allow caffeine to be added to alcohol beverages, let alone to double it up and proclaim it on the label.
Van Gogh coffee flavored vodka is one of about 18 flavored vodkas made in Holland and imported by Luctor International of Orlando, Florida. The other caffeinated spirit above is Volta. It is Vodka Infused with Caffeine, Guarana, Taurine & Yerba Mate, made by White Rock Distilleries of Lewiston, Maine.
Van Gogh Double Espressso is easy to find at retail, but Volta is less easy to find. All the extra caffeine may have gotten this retailer a bit over-excited; IWS describes it this way:
Double Intensity. Experience the finest tradition of Venice with the high art of great taste. … Delivers a wealth of flavor for those who expect more from their coffee – powerful yet sophisticated, with the stronger and richer character demanded by the espresso lover’s highly developed palate. Here is all the smooth brilliance of great caffé, in the only FDA-approved vodka on the market today with the bold touch of double caffeine.
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