Archive for the ‘flavored malt beverage’ Category
Just One Letter
Sometimes, just one letter can make a big difference. As with TEQUIZA versus TEQUILA. One is beer and the other is quite different.
TTB/ATF first allowed this brand name in 1997, for a malt beverage with natural flavors. A 1999 approval is shown above on the left, and the most recent approval is on the right above. Just a few months after the the 2008 approval, Anheuser-Busch apparently killed Tequiza in favor of Bud Light Lime. At this point, it’s gone almost without a trace, like Champale, Zima and other fading memories.
A lot of the branding stayed the same over the course of twelve years and 29 label approvals. But the legal description got trimmed considerably, during that time, to remove all references to the “NATURAL FLAVOR OF MEXICAN TEQUILA.” This part apparently went too far for the Tequila industry, or TTB, to accept, even if the brand name and agave references did not.
By way of another example, from the movies, Little Fockers probably would not be PG-13 if spelled with a u.
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Unspeakable Beer
Because of that fancy umlaut, it is possible that it’s about something other than what you are probably thinking about at this very moment. But then again, now that I have watched the “banned Böner beer commercial” on YouTube, I am pretty sure I will decline if and when anyone offers me one of these. All these other labels didn’t bother us too much, but perhaps this one goes just a bit too far, such that you will have to Google the ad for yourself, so long as you are not easily offended. (Maybe the wit:prurience ratio was higher on the others.)
Böner Beer is made with orange, lemon, coriander and other flavors.
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risqué, sexual, speaks for itself, would you drink it?
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FDA and FTC Banish Four Loko and Joose
In a massive and coordinated action yesterday, the Federal Government moved to favor Red Bull and pummel other drinks with caffeine.
FDA handed a giant gift to Red Bull here.
The FTC handed a humongous present to Red Bull here.
Other actions are expected imminently, as legions of other regulators rush in to exaggerate the dangers (it looks like soda, it’s “loaded with caffeine,” it’s like a “plague” and “toxic”) and ignore evidence to the contrary. This follows many state actions in recent weeks. Presto, problem solved! We eagerly await the evidence that young people cut back on alcohol, or cut back on co-consumption of alcohol with caffeine. We hope it’s better than the current leading study; it purports to highlight the dangers of the pre-mixed products such as Four Loko, Liquid Charge, Joose and scores of others — without ever having examined any such products. Instead, the O’Brien study reviewed products so different they are not even within the scope of yesterday’s governmental actions (none of which, after some dexterous sleight of hand and misdirection, stopped it from instigating the above actions).
We believe caffeine and alcohol raise plenty of important public policy issues, whether they are combined or not, and they warrant serious deliberation. But many of the deliberations so far reflect political pressures more than an even-handed review.
November 18, 2010 Update: TTB lands another blow, against caffeine added to alcohol beverages, here.
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caffeine/secondary effects, fda, legally interesting/controversial, media buzz, policy
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Put Some Beer in Your S’mores
Earlier this week we mentioned that Short’s provides plenty of good things to write about. Here is another beer to back that up. If you don’t want to put some beer in your s’mores, maybe you should at least consider putting some s’mores in your beer.
S’more Stout is stout brewed with graham crackers, chocolate and marshmallows.
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ingredients, unlikely combinations, would you drink it?
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Bloody Beer
Well it’s all good stuff but is it good together? Here is Bloody Beer. The people at Short’s also provide plenty to write about, such as this gem. Bloody Beer is beer brewed with tomatoes, with added pepper, celery seed, horseradish and dill. From the description, it looks like the tomatoes are added during brewing but the rest is added after.
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ingredients, would you drink it?
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