Not Port Wine from Portugal

It appears that this winery was not allowed to call their 17.1% alc./vol. dessert wine a Port Wine, because it’s made and bottled in Florida rather than Portugal. But rather than give up and call it something boring, they found a witty but fairly subtle and lawyerly way to get their point across.

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7 Responses to “Not Port Wine from Portugal”

  1. October 16th, 2008 at 11:13 pm

    fredric koeppel says:

    … but they misspelled “its” as “it’s.” where was the copy editor?

  2. October 23rd, 2008 at 2:28 pm

    Tusk says:

    Not that I would call shenanigans, but there are ports made in the USA.


  3. October 23rd, 2008 at 5:05 pm

    natalie says:

    no, they had it right…”it’s” is correct. grammar 101.

  4. October 24th, 2008 at 1:27 am

    Rudo says:

    “It’s” is short for “it is”

  5. January 1st, 2009 at 3:45 pm

    admin says:

    Here is a California winery dealing with the same issue and proposing a computer-oriented solution rather than a nautical-oriented solution: http://www.thedieline.com/blog/2008/10/usb-port-wine.html.

  6. August 10th, 2009 at 9:01 am

    P*rt Wine | bevlog | beer, wine, spirits trends | beverage blog says:

    [...] Kobalt refrained from calling their Napa Valley dessert wine “Port” and instead described it as “wine made in the same ‘old world tradition’ as that of the country to the west of Spain.” Another example is here:  Not Starboard. [...]

  7. August 11th, 2009 at 7:44 pm

    brian says:

    The term “Starboard” rather than port has been used for many years by the Quady Winery in Madera, CA.

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