http://www.bevlaw.com/bevlog/fmb/mass-customization-tons-of-twisted-tea Distilling a million label approvals down to the ones that affect you. Wed, 17 Mar 2010 21:47:27 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://www.bevlaw.com/bevlog/fmb/mass-customization-tons-of-twisted-tea/comment-page-1#comment-1186 Answer Honestly: Would You Prefer Funny Molson Labels? | bevlog | beer, wine, spirits trends | beverage blog Fri, 23 Oct 2009 12:56:52 +0000 http://www.bevlaw.com/bevlog/?p=349#comment-1186 [...] “Answer Honestly” labels are quite amusing. Molson has a long way to go before passing Twisted Tea in the shocking hugeness of the number of labels submitted and [...] [...] “Answer Honestly” labels are quite amusing. Molson has a long way to go before passing Twisted Tea in the shocking hugeness of the number of labels submitted and [...]

]]> http://www.bevlaw.com/bevlog/fmb/mass-customization-tons-of-twisted-tea/comment-page-1#comment-19 admin Fri, 17 Oct 2008 19:49:16 +0000 http://www.bevlaw.com/bevlog/?p=349#comment-19 Thanks for the comment Jeff. 1) "Previous versions obsolete" refers to the TTB paper form, not the approval. TTB is saying, don't be using forms from the 1980s. 2) If you write nice and clearly, such as "Happy Birthday (name goes here with no reference to the product)" TTB may be willing to allow it. This would avoid separate approvals for Happy Birthday Joe, Steve, Shirley, etc. You would need to write it nice and clearly, to tamp down the possibility of getting into a sensitive area (such as "good for what ails you"). Thanks for the comment Jeff. 1) “Previous versions obsolete” refers to the TTB paper form, not the approval. TTB is saying, don’t be using forms from the 1980s. 2) If you write nice and clearly, such as “Happy Birthday (name goes here with no reference to the product)” TTB may be willing to allow it. This would avoid separate approvals for Happy Birthday Joe, Steve, Shirley, etc. You would need to write it nice and clearly, to tamp down the possibility of getting into a sensitive area (such as “good for what ails you”).

]]> http://www.bevlaw.com/bevlog/fmb/mass-customization-tons-of-twisted-tea/comment-page-1#comment-18 Jeffrey @ Odyssey Spirits Fri, 17 Oct 2008 19:36:22 +0000 http://www.bevlaw.com/bevlog/?p=349#comment-18 We have a future product line for which we would like to utilize mass customization. (1) I see in your example COLAs that it says "previous versions are obsolete", what if one would like several versions of the same label on the market at the same time with the only change being the photo ~ would one have to submit a COLA for each one? (2) You mentioned "it's not always necessary to submit every permutation". In what instances would one not have to submit? We have a future product line for which we would like to utilize mass customization. (1) I see in your example COLAs that it says “previous versions are obsolete”, what if one would like several versions of the same label on the market at the same time with the only change being the photo ~ would one have to submit a COLA for each one? (2) You mentioned “it’s not always necessary to submit every permutation”. In what instances would one not have to submit?

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