Functional Packages, Part 1
Slowly but surely, more “functional packages” are coming to town. I don’t mean packages that serve the function of storing booze, or acting as a paperweight or a vase. I mean packages that do something beyond that; beyond what is traditional; beyond moving the beverage from producer to consumer and making it look good.
Ty-Ku is a simple example. It’s a pretty bottle, and it lights up when lifted. This video shows the bottle in action. In the days to come, we should be able to come up with a few other examples, including some that go a bit further down this road. If you know of others, please let us know.
This entry was posted on Monday, September 28th, 2009 at 8:55 am and is filed under liqueur . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.