Functional Packages, Part 4
It’s pretty tough to get a patent on a beverage or a beverage package. But here DeKuyper claims a patent on the package. The back label says: “DeKuyper Fruit Twisters Tangerine brings you a fun and flavorful drink experience with a unique patented twist cap technology that keeps its delicious fruit flavors and vibrant color separate until you twist the cap to release them.” This patent application was published two months prior to the label approval and looks related.
This seems like a great, great idea. Unfortunately, it does not seem to have gone anywhere. I can’t find a trace of it, two years after its 2007 approval. In addition to Tangerine, Jim Beam Brands Co. also has approval for Twisters Pear Liqueur and Pink Lemonade Liqueur.
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