Comments on: Pink Triangles, Beer, a Bottle of Pride http://www.bevlaw.com/bevlog/malt-beverage/pink-triangles-beer-pride?utm_source=rss&utm_medium=rss&utm_campaign=pink-triangles-beer-pride Distilling a million label approvals down to the ones that affect you. Tue, 07 Feb 2012 04:19:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris http://www.bevlaw.com/bevlog/malt-beverage/pink-triangles-beer-pride/comment-page-1#comment-590 Chris Fri, 20 Feb 2009 21:39:30 +0000 http://www.bevlaw.com/bevlog/?p=663#comment-590 On the other hand, Kim Crawford Wines in New Zealand are still producing Pansy! Rosé. Personally, I think this is a terrible example of target marketing. Not to over-indulge in stereotypes, but the gays tend to enjoy cutting-edge graphic design - so what's with the terrible font choices, the awkward kerning, the bad Photoshop? C'mon, drop shadows? In 2009? I'm also not convinced that the use of Nazi concentration camp insignia is entirely appropriate as a branding strategy for vodka. On the other hand, Kim Crawford Wines in New Zealand are still producing Pansy! Rosé.

Personally, I think this is a terrible example of target marketing. Not to over-indulge in stereotypes, but the gays tend to enjoy cutting-edge graphic design – so what’s with the terrible font choices, the awkward kerning, the bad Photoshop? C’mon, drop shadows? In 2009?

I’m also not convinced that the use of Nazi concentration camp insignia is entirely appropriate as a branding strategy for vodka.

]]>