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Comments on: Shelton F’s with Beer, Art, and Commercial Speech http://www.bevlaw.com/bevlog/malt-beverage/shelton-fs-with-beer-art-and-commercial-speech Distilling a million label approvals down to the ones that affect you. Wed, 10 Aug 2016 20:24:51 +0000 hourly 1 https://wordpress.org/?v=4.6.1 By: Mark http://www.bevlaw.com/bevlog/malt-beverage/shelton-fs-with-beer-art-and-commercial-speech/comment-page-1#comment-14685 Fri, 04 Jan 2013 21:49:54 +0000 http://www.bevlaw.com/bevlog/?p=6854#comment-14685 I was amazed these labels were approved. I’m not offended by them but to see that the government either does not mind them or somehow overlooked all three labels sure does seem like a big change. I wonder if some states will take offense to them?

By: Peter Egelston http://www.bevlaw.com/bevlog/malt-beverage/shelton-fs-with-beer-art-and-commercial-speech/comment-page-1#comment-14667 Thu, 03 Jan 2013 19:29:35 +0000 http://www.bevlaw.com/bevlog/?p=6854#comment-14667 I think this is less an indication of shifting social standards and more an indication of how drastically reduced the TTB’s budget is. I spoke on the phone to a TTB formula specialist a few months back who confided that he was now one of only two people reviewing formulations for the entire country.

And at some point in the last year I noticed this curious language appearing on our approved COLA’s:

“TTB has not reviewed this label for type size, characters per inch or contrasting background. The responsible industry member must continue to ensure that the mandatory information on the actual labels is displayed in the correct type size, number of characters per inch, and on a contrasting background in accordance with the TTB labeling regulations, 27 CFR parts 4, 5, 7, and 16, as applicable.”

Are label approvals now based on the honor system? These are the very same folks who used to reject applications based on type sized off by fractions of a pica point. I wonder sometimes if a real human reviews these applications at all any more!