And at some point in the last year I noticed this curious language appearing on our approved COLA’s:
“TTB has not reviewed this label for type size, characters per inch or contrasting background. The responsible industry member must continue to ensure that the mandatory information on the actual labels is displayed in the correct type size, number of characters per inch, and on a contrasting background in accordance with the TTB labeling regulations, 27 CFR parts 4, 5, 7, and 16, as applicable.”
Are label approvals now based on the honor system? These are the very same folks who used to reject applications based on type sized off by fractions of a pica point. I wonder sometimes if a real human reviews these applications at all any more!