Comments on: Ugly American Beer http://www.bevlaw.com/bevlog/malt-beverage/ugly-american-beer Distilling a million label approvals down to the ones that affect you. Sun, 14 Mar 2010 06:16:35 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott at East End Brewing http://www.bevlaw.com/bevlog/malt-beverage/ugly-american-beer/comment-page-1#comment-297 Scott at East End Brewing Wed, 10 Dec 2008 01:55:08 +0000 http://www.bevlaw.com/bevlog/?p=808#comment-297 If only you knew how many phone calls, emails, and label revisions it took me to get that label approved. Oh the bureaucracy! Consider this: The neckerchief appearing on the label was originally a stars-n-bars design, but since it looked too much like an American flag, the label was rejected. You see, American flags are ILLEGAL on beer labels. The concern is that the consumer might be led to think that the beer is the "official beer" of our country... which in the case of this label is just too perfect! Cheers, Scott Owner-Brewer-Everything Else East End Brewing Co. If only you knew how many phone calls, emails, and label revisions it took me to get that label approved. Oh the bureaucracy!

Consider this: The neckerchief appearing on the label was originally a stars-n-bars design, but since it looked too much like an American flag, the label was rejected. You see, American flags are ILLEGAL on beer labels. The concern is that the consumer might be led to think that the beer is the “official beer” of our country… which in the case of this label is just too perfect!

Cheers,
Scott

Owner-Brewer-Everything Else
East End Brewing Co.

]]> By: Ad quattuor cardines mundi » Blog Archive » Wild & Wonderful Brews http://www.bevlaw.com/bevlog/malt-beverage/ugly-american-beer/comment-page-1#comment-285 Ad quattuor cardines mundi » Blog Archive » Wild & Wonderful Brews Sat, 06 Dec 2008 23:37:02 +0000 http://www.bevlaw.com/bevlog/?p=808#comment-285 [...] I would like to thank The Big Money and the BevLog for pointing me to Ugly American Beer made by East End Brewing. It is refreshing to see that the [...] [...] I would like to thank The Big Money and the BevLog for pointing me to Ugly American Beer made by East End Brewing. It is refreshing to see that the [...]

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