It’s a tiny island, 5,000 miles away from the US (near the pointer). But it’s the source of at least two alcohol beverage products bound for the US market. Hinano Beer (above) is made in Tahiti, French Polynesia and it is imported by mighty Anheuser-Busch. A-B produces and imports a shockingly huge number of alcoholic beverage products — well beyond Bud and Michelob, and this is but one example of the many others. Another Tahitian product is Manuia Tahiti, Passion Punch. The label suggest it is made with a rum base, but TTB’s qualifications suggest that the base is actually distilled from cane and pineapple. The database shows only a few other alcohol beverage products made in Tahiti, and this makes sense because the island is only 28 miles wide.
Continue Reading Leave a CommentWine Institute Comment; Top 7 Things to Know
It is likely that all beer, wine and spirits labels will change dramatically in the near future. TTB has been working on new rules since CSPI and other groups submitted a petition in 2003. The new rules would require a “Serving Facts” panel on every container. This panel would include a lot more information, such as the typical serving size, number of servings per container, calories, carbohydrates, protein and fat. Because this is a big, controversial change, TTB has received more than 18,000 public comments during the past few years. There are far too many comments for most people to review, and so we will highlight and summarize the most noteworthy comments here. The most recent proposal and comments are here. This is comment 8 in a series; to see others, click on the “serving facts” tag below. Wine Institute is the trade association of over 1,000 California wineries and affiliated businesses. Wine Institute’s 34-page comment said:
- Serving facts should not be required. 20 years after putting similar information on food labels, at a cost of about $2 billion, Americans are more obese than ever.
- Some comments link the US Dietary Guidelines with a “standard drink.” This is inappropriate because the term has never appeared in any edition of the Guidelines.
- The 18,000 or so form-generated comments,...
Tags: policy, serving facts/allergens
McGovern Pressing for Modernized Beverage Labeling
Former Senator George McGovern is 86 years old and he’s still slugging away. In the video above, he is urging TTB to mandate calorie and carbohydrate-type serving facts on every beer, wine and spirits label, forthwith. He said:
It’s time for the federal government to issue a regulation that will be useful and … list complete information about the amount of alcohol and calories contained in the drinks we are consuming. … It looks like the government is trying to keep that a secret.
Mr. McGovern has been closely connected to this issue for more than thirty years. His daughter died of acute intoxication in 1994. This 2001 Congressional Research Service Report explains that Mr. McGovern has been pressing for wider nutrition labeling since the 1970s:
Continue Reading Leave a CommentThe most comprehensive bills for mandated nutrition labeling for most packaged foods and meat products were introduced in the late 1970s by Senator McGovern and Congressman Richmond. Most bills took a more limited approach to mandatory labeling; i.e., sodium labeling. These labeling bills received little attention, and none was enacted. In considering these bills, Congress faced the same dilemma as the agencies. The science was slowly evolving, but there was still inadequate evidence on the relationship of nutrients to chronic disease to require the nutrient content listing...
Tags: policy, serving facts/allergens
Pine Liqueur, Pine Beer, Fir Brandy
Here we present several members of the pine family. Above is Clear Creek Eau de Vie of Douglas Fir. It is made in Portland, Oregon. Clear Creek explains how it’s made:
Inspired by an obscure Alsatian distillate called Eau de Vie de Bourgeons de Sapin, Steve McCarthy worked on developing the perfect Oregon version of a tree spirit, an Eau de Vie of Douglas Fir, for ten years. This eau de vie is made from an infusion of the springtime buds of Douglas fir picked by hand into clear brandy which is then re-distilled and re-infused with more buds. Finally it is strained and bottled. The green color and complex fresh flavor are from the Douglas Fir buds. No artificial colors or flavors are added.
Mandrin, by contrast, is a malt beverage made in France, and “brewed with Pine Needles.” A third example is Zirbenz, the Stone Pine Liqueur of the Alps. The Zirbenz website has a lot of surprising information about the stone pine — the “Agave of the Alps”:
Continue Reading Leave a Commentthe Arolla Stone Pine can withstand temperature extremes down to minus 40 Celsius. … the tree may take over thirty years before producing fruit, and thereafter has a harvest cycle of five to seven years. In the interest...
Tags: ingredients
Obama: Where the Line is Drawn
We wrote about President Obama’s appearance, on a beer label, many weeks ago. So we were going to leave the above label alone. But the Hennessy label has received surprisingly little press attention, and a reader reminded us about it. The Hennessy label provides a vivid illustration of where the line is drawn, in the matter of Obama-alcohol-beverage-labeling, and how to do it right and wrong. Hennessy got it right, apparently, by avoiding any direct reference to Mr. Obama (by way of name or likeness). They went right up to the line but did not cross it. By contrast, as to the beer, Jill Jaracz wrote in to say:
Continue Reading Leave a CommentAmid all the hoopla over the Presidential Inauguration, the TTB has officially nixed the idea of putting President Obama’s name and likeness on beverage labels by denying Ommegang Brewery’s application for a single-batch ale called Obamagang that they planned to release around Inauguration Day. TTB denied this label because they do not allow commercial use of someone’s name or likeness without that person’s permission. In order to comply with the law, the Cooperstown, NY-based Ommegang chose to rename their product Ale 2009, and the new approved keg label depicts that the beer was created in honor of the Inauguration. However, Ommegang’s website still flaunts the ruling...