Posts Tagged ‘design’
This Design Lingers
We have giant stacks of shocking and outrageous labels, and yet we keep coming back to this one. It is simple, calm, soothing, and far from outrageous. We are no experts in graphics or design, but we think this is probably the result of superior design. For the best in consumer products design and packaging, we defer to The Dieline; they do a great job covering beer, wine and spirits design issues. Another tremendous source of information about wine label design is Mike Carter’s Serious About Wine. We wonder if Mike, or The Dieline, or anyone else out there can help us narrow down who are the best alcohol beverage label designers around these days.
As the back label says, “it lingers.”
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Water 2 Wine
Water 2 Wine caught our eye. Because there are an enormous number of label approvals. Water 2 Wine has more than 1,500 label approvals since 2004. Why so many? It turns out that Water 2 Wine runs franchised mini-wineries in nine cities around Texas, with one in California and one more in Colorado. The website explains:
Water 2 Wine is the Ultimate Wine Experience! Juice (or “must”), is made available from more than 100 vineyards in 12 countries, and is made into wine in our custom winery! The wine is sold by the glass, by the bottle and by the batch (approx. 28-30 bottles). Wine sold by the batch is made by customers, who return about 45 days later to bottle, cork, and custom label their wine with a label we help them create! All wines contain only minimal amounts of sulfites and no histamines and are available for tasting before purchasing.
It further explains the business and legal side:
The Franchise Fee for your first Water 2 Wine will be $35,000. This fee is part of the total initial investment and includes up to 3 weeks training at the franchise training center in Austin, TX. … There is a mandatory $5,000 Licensing Assistance Fee. The path to Federal and State licensing can be rigorous and present an obstacle to opening. We will work with you to accomplish this task. … Royalties are 4% of gross sales … Total initial investments … start at approximately $143,000.
The Pinot Grigio and Cabernet are produced in Round Rock, Texas and have no appellation or vintage-date stated.
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business strategy, design, sexual
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Simple Beer
If you spend any time at all on this blog, or at the liquor store, we think you will have no trouble finding plenty of ornately packaged beverages. In glaring contrast, there are the products above. They are a marvel of minimalism. No art. No UPC. No singing the praises of the beer’s astonishing finish. These labels have only what TTB requires, and barely that.
Simple labels like this may be about to go the way of the horse and buggy. Sooner or later, TTB is likely to approximately double the number of elements required on a label like this. In addition to Warning, type, brand, bottler, and net contents (as above), TTB is gearing up to require alcohol content, typical serving size, number of servings per container, calories, carbohydrates, protein, fat and allergens. Enjoy the simple things, while you can. Malt Beverage and Beer are produced by The Beer Factory of Copley, Ohio.
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design, serving facts/allergens
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Sex in a Bottle
A great many brands hint at it, but Frank-Lin has gone right to the heart of the matter, launching Sex in a Bottle. The Hula Girl is very direct and to the point, especially compared to something like Tease brand wine.
Frank-Lin has about 11 variations of this distilled spirits specialty, approved over the past year. Sex in a Bottle (above) is “luscious peach” flavor, made with grain neutral spirits, rum and flavors. Bikini Bling has a pina colada-type flavor.
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Who is Ed Hardy?
Who is Ed Hardy and why is he on so many wine and spirits labels?
His website says Ed Hardy is:
known as “the godfather of modern tattoo”, for his sophistication, depth and sense of experimentation. California native Don Ed Hardy is recognized around the world for his technical brilliance and mesmerizing imagery. Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. This broad spectrum of taste and experience, coupled with an ongoing investigation of various art histories and a mastery of technique, give his work a unique range and depth.
The colors on that site nearly melted the monitor. It turns out that tattoo art, on alcohol beverage packages, goes way back. Sailor Jerry Rum goes back at least a few decades. This article points out that Ed Hardy learned tattoo techniques from none other than the original Sailor Jerry.
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