Posts Tagged ‘would you approve it?’
F-Words, F-Bombs and Booze, Part 3
Way back in December of 2008 we ran Part 1 and Part 2. We didn’t really expect to see too many more variations on this theme, or that it could go a whole lot further. But alas we may have underestimated the frat-boy contingent of the alcohol beverage industry. Not that we think it does or should offend any “adult beverage” consumer.
Perhaps the liqueur is Chinese and pronounced Fu-Chen. Perhaps the ale is German. It’s quite possible that our mind is in the gutter, and these labels have nothing whatever to do with sex, but we wouldn’t put any money on it.
Lest anyone be unduly offended, I have two kids and I am pretty sure it would take something more than this to set them off kilter.
The Fokker Ale is made by Azalea Coast Brewing, in Wilmington, North Carolina.
The Fuchen Liqueur is herbal liqueur, imported by BPNC of Temperance, Michigan. We appreciate the irony that this liquor company is situated in Temperance of all places, and a lot of other people apparently felt the same way, as the company has recently changed its name to The Temperance Distilling Company.
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legally interesting/controversial, policy, risqué, sexual, sin, would you approve it?
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Goes Well with Strippers
Plenty of labels with teasing, pimps and strippers. I will go out on a limb and commend the photo on the left. It’s about as “tasteful” and arty as a “strip tease” label should be, in our opinion. And, she’s not so skinny as the woman to her right. I am not so sure I’d go out on the same limb for the imagery on the right, but it’s undoubtedly a fine choice if you’re in the market for an almond flavored grape wine (and much classier than this one). Strip Tease is Argentina sparkling red wine. VIP Almond Sparkle is made by Weibel in California.
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risqué, sexual, would you approve it?
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Pee Like a Racehorse (or an Old Woman)
Is it a good old word or a bad one? Well it’s certainly an old word. The Online Etymology Dictionary says it goes back to around 1290:
piss (v.) … c.1290, from O.Fr. pissier “urinate” (12c.), from V.L. *pissiare, of imitative origin. As a pure intensifier (cf. piss-poor, piss-ugly, etc.) it dates from World War II. Pissed off “angry, fed up” is 1946, U.S. slang. To piss off “go away” is attested from 1958, chiefly British. Piss and vinegar first attested 1942. Piss-prophet “one who diagnosed diseases by inspection of urine” is attested from 1625. Piss proud “erect upon awakening” is attested from 1796.
It pops up fairly often on beer and wine labels. Above is Horse Piss Beer, made in Louisville, Kentucky. Another beer along these lines is Piss Brand Beer, made in Australia. And then there is Pisse Vieille wine, from Beaujolais. Wiki explains the name thusly:
The Brouilly cru also contains the famous Pisse Vieille vineyard (roughly translated as “piss old woman!”) which received it name from a local legend of a devout Catholic woman who misheard the local priest’s absolution to “Allez! Et ne péchez plus.” (Go! And sin no more.) as “Allez! Et ne pissez plus.” (Go! And piss no more). The vineyard name is the admonishment that her husband gave to her upon learning of the priest’s words.
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business strategy, risqué, would you approve it?, would you drink it?, writing/witty/funny
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Ass Kisser Chardonnay
Thanks to Barry Strike for bringing this label and controversy to our attention. Barry is a lawyer at Hinman & Carmichael in San Francisco, where he has practiced wine and beverage law for many years. Barry explained:
In mid-2008, TTB approved four wine labels with the brand name above. The wines are made in Australia and imported by Rocland Wine Imports, of California. Either TTB is developing a sense of humor or the examiner is an ardent animal lover. (Or perhaps the examiner thought this was an animal husbandry reference?) In any case, this is a good example of TTB’s approval of a label with a brand name that likely would have been regarded as profane a few years ago. Notwithstanding TTB’s apparent embrace of humorous, daring labels, some state regulators are not as enlightened. The state of Michigan recently refused to allow Big Ass brand wine to be sold in the state. Lacking any applicable regulatory or statutory basis for disapproving the label, the state claimed it was racist(?!). The Big-Ass Coalition must have applauded the state’s bold step to protect big asses everywhere.
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Sparks and Caffeine: Nearly Extinguished
Sparks is all but dead. Today 13 Attorneys General announced a settlement with MillerCoors. The settlement covers this well-known brand of malt beverage with caffeine, taurine, guarana, ginseng — and essentially removes it from the US market.
The old label, in use from about 2001 until today, is on the left side above. The new label is on the right. The battery symbols, caffeine (and other ingredients) are banished.
The settlement calls for MillerCoors to reformulate Sparks and change the labels within three weeks. It also requires MillerCoors to pay $550,000 in fees within five days. Upon announcing the settlement earlier today, Connecticut Attorney General Richard Blumenthal said:
“Sparks is an insidious and insane drink that deservedly now is down the drain — like all stimulant-spiked alcoholic drinks should be,” Blumenthal said. “Beverages like Sparks are a witch’s brew of alcohol and caffeine, energizing drunks and encouraging dangerous, even deadly behavior. Common sense says a drink impairing judgment while conferring excess energy is a very bad idea. Studies show that these drinks lead to binge drinking, car crashes, sexual assaults and other risky behavior. They impair reactions and reasoning, but instill the illusion of alertness and energy.”
The settlement is so far-reaching, it even includes newer MillerCoors products such as Rize.
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business strategy, caffeine/secondary effects, current events, ingredients, legally interesting/controversial, media buzz, policy, would you approve it?
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