Posts Tagged ‘writing/witty/funny’
Nanny State Beer
Last month, we highlighted three beers with alcohol contents above 18%. For the most part, these beers created little controversy, despite stuffing a six-pack’s worth of alcohol into a single bottle. Enter Scotland’s BrewDog, a craft brewer that drew the ire of industry watchdogs in the United Kingdom with their Tokyo* oak aged stout. Alcohol Focus Scotland called the 18.2% alc./vol. beer “irresponsible,” and a member of the Scottish Parliament even submitted a motion condemning the brewery. BrewDog responded to these UK critics with Nanny State, a 1.1% alc./vol. “mild imperial ale.” The label has this to say:
At BrewDog we appreciate your inability to know your limits – especially when it comes to alcohol – which is why we’ve created Nanny State.
This idiosyncratic little beer is a gentle smack in the right direction.
Please note: BrewDog recommends that you only drink this beer whilst wearing the necessary personal protective equipment and in a premises that has passed a full health and safety risk assessment for optimum enjoyment.
The name, absurdly low alcohol content and label combine to create a witty riff on alcohol beverage policy. And it may well be a great public relations move for a small brewer — taking a well-publicized swipe at critics with a marketable product, rather than words alone.
Although the fight over Tokyo* in the UK appears to have cooled down, the product faced resistance in the US, but for a different reason altogether. BrewDog has previously explained (on their blog, post no longer accessible) that TTB viewed the brand name as potentially misleading as to origin. And so Tokyo* became Tokio*, but without any fuss over the alcohol content.
No word yet on whether Nanny State will make it to the US, or if Miller and Anheuser-Busch will suit up for the “weakness wars” and go lower, to 0.9% or so.
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legally interesting/controversial, media buzz, policy, political, speech, writing/witty/funny
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Funny Feminist Wines, Part 3
This is post number three in a series of three, about Sorelli’s amusing wine labels, showing women in various states of dismay and under-appreciation. Click below for the full label:
- tell me again why do I need a man?
- if you want breakfast in bed
- so much to do
- because I am the mother
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narrowed demographic, writing/witty/funny
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Funny Feminist Wines, Part 2
Here are three more Sorelli labels. This time, the lady is getting annoyed. A few days ago we showed the first four Sorelli labels in this series, and in the next post we will finish up with a few more. Click below for the full label:
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narrowed demographic, writing/witty/funny
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Funny Feminist Wines, Part 1
These made me laugh. Sorelli is a series of about a dozen Tuscan wines imported by Monsieur Touton Selection of New York, New York. Almost every one in the series is funny and well-executed. The main images from the first four labels are above and we will show most of the others during the next week. Click below for the full label:
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narrowed demographic, writing/witty/funny
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Wing Man Beer
This is a series of about six labels, honoring The Wing Man. About.com defines the species as: “A male who will assist in the courtship or flirtation of another, usually by deflecting or otherwise befriending those in the company of the intended.”
This label, from Skyscraper Brewing of El Monte, California, has some good lines. But Skyscraper was fairly late to the party, getting their first approval in 2008. Coors jumped on this social behavior as far back as 2003, with this TV ad celebrating The (mighty) Wing Man. Before that, the term became popularized from the 1986 movie Top Gun and the 1996 movie Swingers.
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