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Pregnant Lady Logo

It seems like TTB has eased up on various issues in recent years, and we will try to show this trend in the weeks to come. But there are still plenty of areas where TTB is quite strict. For example, good luck if you want to talk about vitamins or beneficial effects. TTB is also quite strict about the little lady above. She’s not allowed in the US. The blue label is a non-US label. By contrast, on the white label, TTB insisted that the importer obliterate the logo. TTB said: “When new labels are printed, the pregnancy logo must not appear on label and can not appear marked-out with a black marker.”

“We do prohibit the French (or any other country’s) government health warning,” Arthur H. Resnick, spokesman for the U.S. Alcohol and Tobacco Tax and Trade Bureau said in an e-mail. “We feel that consumers are likely to be confused and possibly misled by a proliferation of government warnings.”

From The Washington Post

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2 Responses to “Pregnant Lady Logo”

  1. July 13th, 2009 at 8:58 am

    Highly Flammable Spirits | bevlog | beer, wine, spirits trends | beverage blog says:

    [...] example of TTB allowing warnings other than the specific health warning mandated by Congress (see this for an example of a warning not allowed). It's hard to say the extra warnings are not [...]

  2. August 19th, 2009 at 9:02 am

    How Hard Is Mike’s Punch? | bevlog | beer, wine, spirits trends | beverage blog says:

    [...] label also sports a “Warning” other than the mandated warning. TTB does not often allow extra warnings (pregnant lady warning) but will do so from time (no kids warning) to time (flammable warning). AKPC_IDS += [...]

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