Recession Red, Table Wine
Three out of three West Coast vintners agree it’s a recession. Of these, The Ross Valley Winery (of San Anselmo, CA) was first, with TTB approval on May 6, 2008. Concannon Vineyard (of Livermore, CA) was second, with approval on June 3, 2008. TTB approved the label for Woods Lake Winery (of Woodinville, WA) on October 2, 2008.
This tends to show the common, simultaneous rush to grab onto a promising new trend. It also raises the question of how US trademark law would or should handle several wineries embracing one brand name at about the same time.
Update: Comment from a veteran trademark lawyer.
In this case, the three West coast wineries probably should have conducted trademark searches for RECESSION RED. Had they done so, they would have found that a Sea Cliff, New York company, Books & Tomatoes, Inc., filed a trademark application in March 2008 to register the mark RECESSION RED for wine. This application may cause these other wineries some difficulty. More…
This entry was posted on Tuesday, October 14th, 2008 at 10:00 am and is filed under wine . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.