Archive for May, 2010
It only takes a few minutes to upload your label to COLAs Online, if it only has about one panel, such as this beer label. On the other hand, if you have a bag-in-box container, it’s a lot more work. TTB wants every panel of the box uploaded separately. Gallo’s Peter Vella wine is a good example of how TTB wants it. Each of six panels is uploaded so that the entire label approval runs six feet or more when printed.
It is common for bag-in-box containers to show the equivalent measure in bottles, ounces or glasses. This can trip up the unwary, as in this recent rejection. TTB generally requires not just the size of the box but also the size of each unit to which the box is compared (for example, “5L is equivalent to 6.5 750 ml. bottles”). The Vella label shows how TTB wants it.
Wanker wine is bottled by OC Custom Wine, of Anaheim, California. We didn’t really expect to run into any alcohol beverages with a wanking theme, but they are not few. Way back in the 1990s, a series of Wanker beer labels went to market.
Perhaps I should have known these labels were about something other than a “British Star of Stage” or a male chicken. But somebody needed to tell me they were also about . . . male body parts. It just so happens there are a lot of alcohol beverage labels about male body parts, all of a sudden. Since this blog tries to cover a wide variety of issues pertaining to alcohol beverages, we thought we would hold them back no longer. We have decided to start gingerly, with these two rather genteel labels, before going quite a bit further in coming days. Consider this your warning to avert your gaze if need be. It is not for nothing that they are called adult beverages. And it is not always the lady parts that get all the attention on alcohol beverage labels.
Both John Thomas Red and The Devil’s Rooster are beer made by Manchester Brewing of Concord, New Hampshire. The first term is explained here. I am not certain that the second is about the same, though a friend tells me it is (and what else could it suggest?). I am, however, quite sure this overtly risque label is about the same general topic.
It apparently is packed in an aerosol can. The back label says “CREAM is completely shelf stable and DOES NOT need to be refrigerated even after use.” The qualifications suggest that TTB wanted to check out this claim. This is canned by Temperance Distilling Company in Temperance, Michigan. For other advances in things whipped, there is Pinnacle Whipped – Whipped Cream Flavored Vodka.
November 30, 2010 Update: here is a good CNBC clip on Whipahol, from yesterday. It is hard to believe that this light and frothy product can be portrayed as something sinister, and whipped up into the next “controversy in a can.”
December 8, 2010 Update: the whipped booze products get so very much attention (including our extensive on-air interview with CBS radio) that TTB issues a statement, to explain how such products are regulated.