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Archive for December, 2010

Just One Letter

Sometimes, just one letter can make a big difference. As with TEQUIZA versus TEQUILA. One is beer and the other is quite different.

TTB/ATF first allowed this brand name in 1997, for a malt beverage with natural flavors. A 1999 approval is shown above on the left, and the most recent approval is on the right above. Just a few months after the the 2008 approval, Anheuser-Busch apparently killed Tequiza in favor of Bud Light Lime. At this point, it’s gone almost without a trace, like Champale, Zima and other fading memories.

A lot of the branding stayed the same over the course of twelve years and 29 label approvals. But the legal description got trimmed considerably, during that time, to remove all references to the “NATURAL FLAVOR OF MEXICAN TEQUILA.” This part apparently went too far for the Tequila industry, or TTB, to accept, even if the brand name and agave references did not.

By way of another example, from the movies, Little Fockers probably would not be PG-13 if spelled with a u.

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Salmon Vodka

Despite the title above, it is not vodka distilled from salmon. By contrast, it is Salmon Flavored Vodka.

Most people don’t think there is a big distinction between, for example, Lemon Vodka and Lemon Flavored Vodka, but this is an important distinction in TTB matters. The former would imply that it’s vodka distilled from lemons. Which is entirely possible. No word on whether it’s possible to distill a fish. But they do make a fine smoothie. It could happen —  inasmuch as the very same Bassomatic purveyor also sells a vodka, already.

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