Archive for the ‘distilled spirits specialty’ Category
Bacardi with Aloe
Here is Bacardi Torched Cherry Rum with Natural Flavors. It is apparently made with “torched plant aloe.”
The use of aloe as a flavor is curious because it’s not clear how aloe tastes, and various sources say aloe does not taste especially good. This product is one of very few TTB products that seem to contain aloe. Even these find no room for aloe. As of this writing, the other flavors in the line are:
- Dragon Berry
- Limon
- Peach
- Raspberry
- Orange
- Coconut
- Apple
- Melon
Apart from aloe, this label suggests TTB will allow the term “Rum” to appear larger than “with natural flavors.” And yet, on other distilled spirits specialties, such as an identical product made with a vodka base, it is unlikely TTB would allow “Vodka” to appear in a more prominent way compared to the rest of the statement of composition. It is not clear why TTB polices the term “vodka” so rigorously, but not other comparable terms, such as “rum.” Another example of this is, the government clearly allows “cherry rum” (as above) but would probably not allow “cherry vodka.” This example is easier to understand because, as a matter of law and history, rum is only made from cane products, so confusion is unlikely. But in the case of a “cherry vodka” it would be more difficult to be sure about whether the product is distilled from cherries or just has a cherry flavor. It is possible that “vodka” is more sensitive due to controversy around this Skyy Blue label from many years ago.
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brand extensions, ingredients, policy, statement of composition
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Gin & Juice & Music
Calvin knows a thing or two about the booze business. Not to mention all manner of other intoxicants. (I need to warm up to calling him by his assumed name.)
Sixteen years ago Cordazar Calvin Broadus (aka Snoop Dogg) released a little song called “Gin & Juice.” It set off a big chain of events. It helped to launch his career, garnering a 1995 Grammy nomination. It also unleashed a slew of covers, such as this country version by The Gourds (it is slightly less obscene than the original, if only because it’s a little harder to make out the words).
And most to the point, it also apparently unleashed the Gin & Juice product line as above. It’s possible that Seagram got there first, but I would tend to doubt it, based on not much more than the age of the song. The song specifically refers to the Seagram and Tanqueray brands of gin. There is a whole lot in the song to horrify right-thinking persons, such as flagrant disregard for women, drug laws, mom’s wishes. But even more pernicious is the nonchalance about drinking and driving. In the original video, Snoop doesn’t quite cruise down the boulevard while sipping his gin and juice, but he might as well, as he sits behind the wheel and re-fills his cup.
Most of the lyrics are too obscene, even for this adult publication, but the most pertinent and repeatable are as follows:
Now, that, I got me some Seagram’s gin
Everybody got they cups, but they ain’t chipped in
Later on that day
My homey Dr. Dre came through with a gang of Tanqueray
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music-booze-society, statement of composition
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Vice
Here is a “delightfully chilling blend of Canadian icewine and vodka ~ VICE.” It is produced by Vineland Estates Winery, in Ontario, “one of Canada’s oldest and most renowned wineries.” The Vice website tends to suggest that Vineland would have liked to present this as a “martini,” but TTB can be protective of this term, and so it looks like Vineland settled for the term “cocktail” instead.
Speaking of vice, perhaps it’s time to sort out whether we are in the “vice” business or not. The Online Etymology Dictionary defines “vice” as “moral fault, wickedness.” The term dates back at least 700 years, to about 1300, from French. I can think of many things more wicked and fault-worthy than a 45 proof wine concoction, taxed and regulated out the wazoo. If this is vice, what is virtue? Here is a lawyer who scrupulously gravitates toward vice matters in his practice.
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Cubes of Cachaca
Here is Leblon Cachaca Ice Cubes. It is Brazilian rum (with flavor), in a 200 ml. pack designed to freeze.
This should be of interest to Camper English at Alcademics, as he is inclined to tinker with all manner of alcohol beverages and ice.
The label says this product is “Made with Glazierepura Natural Freeze Technology.” BevNetwork explains that Glazierepura is a newly patented technology that can “freeze any alcohol and does not affect the flavor profile of the spirit.” Even though this Leblon product is only 40 proof, the technology would allow, for example, making ice cubes out of vodka — or even Single Malt Scotch. The US-Israeli company behind this technology partnered with Leblon for the offical US launch, on April 27, 2009 in New York.
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Too Much Rum in the Jumbie
August 28, 2009 was a bad day for Rum Jumbie. In a slew of “approvals,” TTB directed Varela Imports to make “rum” much, much, less conspicuous. TTB said:
When new labels are printed, the word “rum” in your trademark name Rum Jumbie cannot appear more prominent than the Class and type. The [statement of composition] and the words Rum Jumbie must appear in the same color print. … No more use-ups will be granted.
That is, Varela must make their brand name and trademark much less conspicuous because this is not “rum” and the actual designation is “Rum with Natural Flavors.” TTB’s point, essentially, is that Varela is putting far too much rum in the Jumbie. This label emphasizes the rum aspect at least four times.
Jumbie has a trademark, and seems to have argued it here, to not much avail. There is little if any chance that the Trademark Office will come to the rescue and persuade TTB that there is not too much rum in the Jumbie. Also, the above image makes it pretty obvious that the product contains flavor.
It is not clear whether Varela has smashed into an aberration, or an evolving policy. On one hand “rum” is quite prominent and it’s not “rum.” On the other hand, back in 2004, a similar label was good enough under similar rules for the prior importer. Beyond that, spiced rum is in the same category (rum specialties) and it is common on such labels to emphasize the rum.
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policy, qualifications, statement of composition
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