Archive for the ‘flavored malt beverage’ Category
Latrobe did a “brilliant” job here, picking up on a lot of important trends.
Let’s see how many instructive legal issues this one label raises. Extra points for anyone who can raise additional issues. No more ALS challenges, please.
- It is beer but it more or less screams spirits.
- In a variety of ways. (For example, the brand name refers to moonshine paraphernalia, as Tickle’s sidekick helpfully explains.*)
- Within the rules, probably.
- Even though spirits terms are not allowed on beer labels.
- Even though this product contains and purports to contain absolutely no whiskey of any sort.
- It mentions George Dickel at least three times.
- It mentions Rye but not Rye Whiskey. This is very smart in that, though they mean about the same thing to most people, rye is just a grain, and it’s not necessarily whiskey without the second word attached. Like Bourbon is not sufficient on even a Bourbon Whiskey label, without the second word.
- Latrobe used a formula, notwithstanding that TTB has eased way up on formula requirements.
- The label raises a lot of good trademark issues, tied up with Latrobe’s use of another company’s highly protected brand name.
- TTB seems to be allowing the term “refreshing” these days, on a pretty liberal basis, even though this policy has wavered a bit over the years.
This Tequila-themed beer shows that the above Whiskey-themed beer label is not just a fluke.
What did we miss?
* John’s parents will be proud that we have done some work for Tim Smith, Junior Johnson, The Hatfields & McCoys, Jesse Jane, Popcorn Sutton, Jesse James and other rapscallions. And this guy just looks guilty — I am not sure of what — but moonshining at least.
There is some big news from TTB, via dcbrewlaw. TTB has recently decided to ease up on the formula requirements for malt beverages made with common ingredients and processes such as some barrel aging, as well as various fruits and spices. This should help considerably with TTB’s overwhelming workload, and the related delays.
At dcbrewlaw, Dan reports:
There is good news for brewers who are tired of waiting for formula approvals from TTB (currently 74 days): you may not need it. On June 5, 2014, TTB issued a fairly significant ruling, Ingredients and Processes Used in the Production of Beer Not Subject to Formula Requirements. The ruling clearly spells out which Exempt Ingredients and Processes are now deemed “traditional” and, therefore, do not require a TTB formula approval.
The new ruling expands upon the rules as of 2013. Here are two good examples of products that needed formula approval under the old rules, before this week, and will continue to need a formula approval prior to label approval: Bud Light Lime; Joose. By contrast, here are two products that would no longer need formula approval: Bourbon County, Harlem. On each, the formula is highlighted in yellow. Read more about TTB Ruling 2014-4 at dcbrewlaw and TTB’s site.
Denver Westword reports:
head brewer Andy Brown secured 25 pounds of Rocky Mountain oysters, a local delicacy, which the staff in the Wynkoop’s kitchen hand-sliced and then roasted.
“Initially, [TTB] wanted us to provide some information on bull testicles as a food additive,” Wynkoop spokesman Marty Jones says of the [TTB]. “I am not sure they were aware that bull testicles are an actual food and that they are a regional delicacy out west.”
TTB not only was concerned about Wynkoop’s “oysters,” but also about the manner in which they were described. For example, the term “oysters” should not be larger than “Rocky Mountain.” And it’s ok to describe the nutty, ballsy “notes” but best not to talk about their “flavors.” For many more examples of beverages made with — meat — see here.
a wine/beer hybrid that combines traditional barley, hops, water and yeast with winegrapes. Named for the grape fungus botrytis, which is associated with Sauternes and Tokaji dessert wines, Noble Rot uses Viognier and Pinot Gris grapes sourced from Washington’s Alexandria Nicole Cellars. The 9%-abv offering will be available in about 27 states this week, priced at $13 a 750-ml.
The statement of composition on this product looks a bit redundant, with two references to grape must — but upon closer review it nicely underscores the distinction about adding the grape must before and after fermentation. I wonder if the must added before fermentation could or should be considered wine. Dogfish explains:
The first addition is unfermented juice, known as must, from viognier grapes that have been infected with a benevolent fungus called botrytis. This noble rot reduces the water content in the grapes while magnifying their sweetness and complexity. The second is pinot gris must intensified by a process called dropping fruit, where large clusters of grapes are clipped to amplify the quality of those left behind. “This is the absolute closest to equal meshing of the wine world and the beer world thats ever been done commercially,” says Dogfish’s Sam Calagione.
The Washington Post apparently saw this beer a long time ago and added many crucial details:
Thousands of years ago, notes Sam Calagione, our distant ancestors didn’t draw a semantic line in the sand between beer and wine. Whatever fermentables they had, whether grain or fruit, went into a common pot to produce their unique tipples.
What is noteworthy is that the grapes and the grain each contribute about half of the fermentable sugars.
Given that beer and wine are taxed and regulated differently, did Calagione get any flack from alcohol regulatory authorities? “The only challenge was that the TTB [Tax and Trade Bureau] wanted a better description of at what point we added the grapes,” noted Calagione. For the record, the botrytis-infected must (the unfermented grape juice) is added after the boil, and the pinot gris juice post-fermentation, primarily for extra aroma.
Calagione estimated that he made about 4,400 cases of Noble Rot and expected it to linger on shelves until May. He anticipated prices of $12-13 for a 750-mililiter bottle. That will scarcely recoup his costs, he added. “I paid $62,000 alone to transport a tanker truck of temperature-controlled grape must from coast to coast,” he noted.
Aside from the joy of experimentation, Calagione confesses that he had another reason for producing this beer: “We always wanted to see if a beer with the word ‘rot’ in the name would actually sell.”
We’ve seen plenty of beers and whiskies aged in wine barrels, and beers that look like wine and we will be on the prowl for actual beers with actual wine added. It sounds better than wine with beer added.
As this blog enters its fifth (gulp, yes, fifth) calendar year, it has covered many bacon-related concoctions. There was of course this bacon flavored vodka in 2009 and this bacon flavored beer in 2010.
Although it’s not clear that any of the earlier-featured bacon-related products contained actual bacon, it was only a matter of time until something like Bacon Brown Ale came along. It is Ale Brewed with Buckwheat and Bacon, made by Uncommon Brewers, of Santa Cruz, California. The brewer explains:
We’re not faking our flavor with smoked malts, Bac-O Bits or other tricks that some breweries are using to create their bacon beers … . There’s real cured pork in that beer.
Even though the government would probably not allow anything resembling a health claim regarding normal beer, wine or spirits — whether tongue in cheek or not — everyone seems to have a soft spot for bacon. The TTB-approved label does indeed proclaim that “bacon makes everything better.”