Archive for the ‘rum’ Category
Manly Parts and Booze, Part 4
The people that set up the pre-market approval system for alcohol beverages probably did not anticipate that, sooner or later, it would come to this. Here is Erection Rum, imported by Data Commodities of Las Vegas, Nevada.
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risqué, sexual, speaks for itself, would you approve it?
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California Rum
Most of the world’s rum is produced in the Caribbean. Not a lot has been made in the US.
But lately there are signs of incipient production in California. Here are two: Agua Libre and Eurydice. Both are made by St. George Spirits in Alameda, California. A Swedish blog explains:
Eurydice starts with the fresh-pressed cane juice of 100% California-grown sugar cane. The cane, grown in Southern California, is harvested and crushed at St George Spirits’ Alameda facility where it is fermented with two strains of wine yeast designed to accent the fruit and floral notes of the cane.
It is good to see that TTB is not asserting that an appellation may not be indicated. On some occasions TTB has asserted that vintage-, varietal-, and appellation-type claims should not be made on distilled spirits products because these subtle characteristics are not discernible after distillation.
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Functional Packages, Part 2
In the last post we showed a bottle that lights up.
This time, we have a functional package that goes a bit further. It lights up and plays music. Thank goodness for this video that captured it in action, before it faded off into oblivion. TTB approved Coyopa Rum back in 2001. At box 17, the approval says: “Bottle may be equipped to play music (no words or lyrics) … may light up. … ‘Label and package made in China.’” Box 16 mentions that it’s a “distinctive liquor bottle.”
Like a lot of products, it does not seem to have lasted very long. This old, undated article explains:
The idea for Coyopa came to [Sidney] Frank in a dream; a vision of a bottle that played music and was animated. … He hired an engineer to design the electronics for the interactive label, and turned to R.L. Seale, a premier rum producer in Barbados to create the … rum. … “They might think it’s crazy at first, or just a gimmick, but once you get a good look at it, you are mesmerized. My Active Label® is a true breakthrough.”
Perhaps 2001 was a bit too early; the functional packages seem to be rolling out with greater regularity late in the same decade.
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Highly Flammable Spirits
Bacardi revamped its 151 proof rum labels in May. At almost 76% alcohol, this rum is of course flammable as well as potent. The labeling includes not less than eight warnings to this effect. The bottle also includes a flame arrester.
One of the main warnings says, “Do not use this product for flaming dishes or drinks.” It’s a little bit like a Maserati with a warning that you should not exceed 55 mph.
We kind of thought flaming drinks were one of the main purposes for this product. If not, we went in search of the more conservative uses for this product. We found very little, with no trace of this product on Bacardi’s US website. This group seems to have no idea what to do with it either.
At an even higher concentration of alcohol is Golden Grain Grain Alcohol. It is 95% alcohol and is also plastered with warnings throughout the front, back and neck labels. This is a rare example of TTB allowing warnings other than the specific health warning mandated by Congress (see this for an example of a warning not allowed). It’s hard to say the extra warnings are not warranted here.
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business strategy, legally interesting/controversial, policy
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Spirits from the Deep Oceans
Rogue Spirits makes a Dead Guy Whiskey “Ocean Aged in Oak Barrels for 1 Month.” Is it a gimmick or a good idea? Let’s just say they are not alone in searching high and low to make innovative products. Ocean Vodka “uses deep sea water from Hawaii” according to Luxist. “The water is drawn from 3,000 feet below the surface of the Pacific Ocean … to be devoid of surface pollutants.”
Montanya Distillers is headed in the other direction. They make Mountain Rum in Silverton, Colorado, where it is “altitude aged” far from the seas.
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