Is it Tilt without Caffeine?
Here is the tale of two Tilts. One was approved in June of 2007, and the other was approved a bit over a year later. The lower, older (orange) one claims caffeine, ginseng and guarana as ingredients. The upper, newer (green) one claims none of these things. Why? Lyke 2 Drink and The Syracuse newspaper reports:
Anheuser-Busch Inc. will stop producing caffeinated alcohol beverages under an agreement reached with attorneys general in 11 states, including New York, said Attorney General Andrew Cuomo said today. … Under the agreement, Anheuser-Busch will reformulate its Tilt malt beverage and Bud Extra beer to remove caffeine and guarana, a caffeine-bearing berry, company officials said.
This change seems to be well under way.
Tags: caffeine/secondary effects, legally interesting/controversial, policy
This entry was posted on Thursday, December 11th, 2008 at 8:30 am and is filed under flavored malt beverage . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
December 12th, 2008 at 3:54 pm
So now the consumer will just switch to the ol’ Red Bull and Vodka.
March 10th, 2009 at 4:44 pm
It just isn’t the same without the caffeine. It was the best of it’s kind, now it’s gone!
March 10th, 2009 at 4:47 pm
There are plenty of other brands filling in the gap. They are not as good as Tilt? What made Tilt good?