Red Bull Vodka and Beer
It’s a wonder that Red Bull (of Austria) has not yet come out with with an alcohol beverage. It would be likely to be a smash, in that the product is so very popular as a mixer.
Perhaps things are going so well with the energy drink that there is no need to mess with it. But more likely, these two products beat the Austrians to the punch. Miller Brewing Company has approvals for Red Bull Malt Liquor going back at least as far as the early 1980s. Likewise, Majestic Distilling has approvals for Red Bull Vodka going back to 1990 or so.
This Dog Style Vodka is one of the few TTB products to make explicit reference to the famous energy drink.
Related Posts:
Email This Post
| 
Print This Post
|
Tags:
business strategy, caffeine/secondary effects, famous, trademark
This entry was posted on Wednesday, July 15th, 2009 at 8:55 am and is filed under malt beverage, vodka . You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.
July 27th, 2009 at 4:23 pm
This is the best vodka I have ever tasted. Very hard to get a hold of, its only made in batches of 200. The first 200 bottles went in twenty minutes
July 27th, 2009 at 4:31 pm
Which one and what’s so great about it?
July 30th, 2009 at 9:00 am
it probably didn’t came out as a mix with alcohol because mixing redbull with alcohol is not advised in quite a lot countries – canada for example. (red bull pushes the circulation while alcohol mutes it quite a bit)
September 19th, 2009 at 7:20 pm
Yea but have you tried it?? I had these fantastic ones in Germany, the guy used cherry liquor. Thank you Henry, you changed my life!!
There’s no need to make it a mixer when you can just grab a 4 pack or more. I agree, it’s likely that they are doing so well, there is no need to expand their market.
September 29th, 2009 at 12:07 am
More than likely, it deals with branding. Red Bull does not want to hurt their brand by dealing with booze companies.
As an unspoken combo, the partnership works well between Red Bull and Vodka. They risk nothing destroying brand image…yet reap the benefits. Just place a red bull machine in a bar, and viola! Keep your brand and let it silently piggyback another.