Posts Tagged ‘container’
Most people call them COLAs or FLAs (federal label approvals) or “label approvals.” But those terms leave out the not so minor B — as it appears in the word “bottle,” highlighted above. TTB’s pre-market approval system extends to bottles, and it is starting to seem like many people forgot about this or never knew.
TTB’s bottle review probably does not cover run of the mill bottles. It is meant to cover “distinctive bottles.” The COLA form mentions that you must complete item 18.c. “if you intend to bottle distilled spirits in a distinctive container.” It’s not so easy to know what is and isn’t distinctive. The regulations use the term “distinctive” many times, and even explain the requirements for distinctive bottles, but they don’t explain when bottles are and aren’t.
It is good to know that Jim Beam Brands, at least, still knows how to do this right, and can serve as a good reminder to others. The above Stillhouse Decanter certainly appears to be — on the distinctive side — for a bottle. And alas, the corresponding approval is here; item 18.c. seems to be duly completed to verify that the bottle is both distinctive and approved.
Beam’s press release puts things in perspective and explains that even Jim Beam does not use distinctive containers especially often anymore:
Mirroring the Jim Beam American Stillhouse in design, the new figural bottle revives a storied piece of Beam history, while offering whiskey enthusiasts and collectors the opportunity to add to their collection for the first time in more than a decade. … “Since the early 1950s, hundreds of Beam decanters have celebrated politics, sports, history and more.” … “Beam decanters have come in all shapes and sizes,” said Fredrick “Fred” Booker Noe III, seventh generation Jim Beam master distiller.
Individually hand-crafted by Louisville Stoneware, the Jim Beam American Stillhouse decanter joins hundreds of artfully designed, limited-edition decanters on display in the new Jim Beam American Stillhouse production tour. … Only 1,000 of the limited-edition Stillhouse decanters are available for sale (SRP: $199.99) … .
Originally created to help drive sales and offer bourbon fans more eye-catching packaging suitable for gifting, the specialty bottles and decanters were designed by the Regal China Company and introduced by Jim Beam to the public in 1955. For more than 40 years, the Regal China bottles celebrated many subject areas and reflected the rich traditions of Jim Beam Bourbon. Custom bottles were produced for the Jim Beam collectors’ club chapters, which were formed in 1966 and are collectively known around the globe today as the International Association of Jim Beam Bottle and Specialty Club. Bottle production ceased in the early 1990s only to be brought back by Jim Beam in 2012.
The COLA Registry search does not make it easy to find distinctive container approvals, so here is one more example of such a decanter (from a shelf at TTB). And here are some other examples from this blog.
Here is Pumpkin Face Dominican Rum. Does it remind me that summer is ending and Halloween is around the corner? No. It reminds me of many other things.
It reminds me that Dan Matauch at Flowdesign has a lot of skill. I especially like the main font.
It reminds me that Mark Itskovitz was serious when he said he was thinking about getting into the spirits business.
It reminds me of the new distiller and former bartender, I met at the ADI conference — at the bar — who said bartenders hate shapes like this because they take a lot of space. But they never go in the trash can.
It reminds me of the Apple-Samsung litigation. If Apple designed this, one might expect Apple to claim a patent on certain orb-shaped decanters.
Finally, it reminds me to thank Ann and Gerard for stopping by yesterday and saying nice things about this blog. Gerard is one of the most famous chefs in the U.S., and Ann makes a pretty good veal dish herself.
I am glad we are not stuck in this era. Work would not be fun.
proposes to “standardize” the appearance of all alcohol beverage containers. The proposal would accomplish this by prohibiting “Any container that, by virtue of the material from which it is composed or by its shape or design, or that by its ordinary and customary use is likely to mislead the consumer as to the alcohol character of the product. . . .” The proposal expresses ATF’s concern about containers that might confuse consumers about the presence or absence of alcohol in any form. The proposal secondarily expresses concern about containers that might confuse consumers, regulators and the trade about the “alcohol character of the product.” This part of the rule could conceivably be used to prohibit a malt beverage from being packed in a container that looks like a wine bottle, or a distilled spirit cooler from being packed in a container that looks like a beer bottle.
I am delighted to report that this proposal got buried not too many years apart from when one of its foremost proponents got buried. We might otherwise be deprived of all these great ideas that make the industry more competitive, modern, vibrant and fun. A good and further example is Double Agent, as above (approved at Bendistillery, an excellent contract bottler for spirits in Bend, Oregon). The outer chamber is vodka and the inner chamber is liqueur. I am pretty sure nobody will mistake it for a juicebox. Another good example, along these lines, is Milagro Romance Tequila.
Don’t hold your breath, but if we get really creative, perhaps it would only take a few more decades to identify good reasons why this sort of thing should be prohibited (preferably well after the government is running big surpluses, unemployment is below 3%, and other priorities are well under control).
By now, almost everyone has seen and had a chance to partake of the many cold-activated beer cans. Here is something a little different — a cold-activated spirits bottle.
Box 19 of the approval for Metropolis says: “Labels contain thermochromatic ink – the cityscape will change when temperatures increase/decrease.” The label goes a bit further, to say “Chill your bottle to light up the night. Label changes when chilled.” Metropolis also has approvals for gin and vodka.
Chromatic Technologies, Inc. explains that such inks change color as their temperature changes. “Our thermochromic inks all work the same way … below the activation temperature they are colored and above the activation temperature they are clear or lightly colored. As the ink cools, the original color returns.”
B&H Colour Change Ltd. also claims to be a world leader in thermochromic printing and further explains:
The whole label or a small part will change colour at a selected temperature to show when the beverage is the correct temperature for serving/drinking. Bottle shrink sleeves can be preprinted with thermochromic inks prior to sleeving. Board packaging for take-home multipacks can be printed with thermochromic ink, to encourage consumers to chill them in the fridge.
A long way from painted urns, or ink on paper, here is another example of innovative, functional, modern, social(?) beverage packaging. My Bud Light encourages the consumer to modify the labeling a little bit. Bud’s press release says:
Message On A Bottle: Bud Light Introduces ‘My Bud Light’ Packaging
New Package Allows Consumers to Add Personal Message on Bottle’s Label
ST. LOUIS (April 1, 2011) – Bud Light, the world’s best-selling beer, is introducing a new way for beer drinkers to personalize their bottles with the brand’s latest packaging innovation, “My Bud Light.”
Beginning April 4, Bud Light 12-oz. bottles will feature the My Bud Light label, which allows adult beer drinkers the unique opportunity to add their own personal touch to the bottle. Using a key or coin, consumers can “write” a message or draw an image on the label.
“This new bottle is one of the many ways we can bring Bud Light’s fun personality to life,” said Mike Sundet, senior director, Bud Light. “Bud Light drinkers are always looking for fun, quirky ways to express themselves, and the My Bud Light bottle offers them a canvas to do just that.”
A Chicago purveyor of other beer-personalization-paraphernalia hastens to add: “Following BeerTAG’s footprint, the new innovation from Budweiser further confirms the consumer demand for a great beer identification solution.”