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Posts Tagged ‘design’

Book, Movie, Wine (or, Eat, Pray, Love & Drink)

First it was a major book. Then “A Major Motion Picture.” Now, “Eat, Pray, Love” is an Italian wine coming to a store near you. If the wine sells, too, who knows what will be next. The Wii game? EPL analgesics? I also wonder to what extent the success of this franchise is due to the power of good design and font choices; this would just not be the same in Times New Roman.

These wines, referring to the Elizabeth Gilbert book, are imported by Chateau Diana of Healdsburg, California.

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Not Grandpa Ernest’s Gallo Label

This Bear Flag label looks to be a big departure from the staid Gallo labels of decades past. The design of this “dark red wine” label does not seem to have a whole lot in common with, for example, this Carlo Rossi label from a few years back.

The newer, more whimsical labels are apparently designed by Eduardo Bertone. There is not a lot of information about this designer or this brand on the web. Even at Bertone’s site, there seems to be a whole lot of whimsy and not much information.

To the extent the Bear Flag labels raise a good legal issue, it is fun to imagine Mr. Bertone poring over the CFR to make sure the Warning is perfect. Or, TTB evaluating each and every image and suggestion and flight of fancy (what is the bear drinking, does it contain tomatoes, please explain why a bear would have a cow bell). As of last week, Gallo had about 11 Bear Flag COLAs, from May 2009 to April 2010.

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Lithuanian Beer Goggles

This is Before-After Beer, produced by Rinkuskiai beer company of Lithuania. It is imported by Aiko Importers of Mount Pleasant, South Carolina. With a little help from Rinkuskiai, the old man metamorphosizes into the young woman, providing further evidence for this and this theory.

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Wicked Wine

wicked

As if “The Wizard of Oz” and “Wicked” had not already made enough money, and entwined themselves enough into our culture, here comes Wicked Wine. It is bottled by Grove Street Winery of Healdsburg, California. I have resisted the urge to see this play, but I must say the graphics are striking. It would be tough to walk by a display of this wine without noticing Glinda and Elphaba. I suppose this could open Grove to the charge that it appeals to minors, like Ratatouille wine, but then again isn’t this the last thing a 19 year old would bring to a party?

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Adequate Gift Wine

agJust in time for the holiday season, shower the ones you love with nothing less than … an “Adequate Gift.” This is from Woot Cellars. We especially like the functional back label, giving you the chance to tell your (significant other) about all the (mediocre) times you’ve shared. For other “functional” containers, see Functional Packages, Parts 1, 2, 3 and 4.

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