Posts Tagged ‘design’
Puzzle Time Wines
As lawyers, we would never condone playing games on wine labels. But here are two examples where TTB was okay with it.
On the left, Puzzle Time wine has a word search game.
On the right, the Fetzer label features a “rebus.” That’s right, a rebus. The approval describes a rebus as “a kind of word puzzle that uses pictures to represent words or parts of words.” Can you read the rebus on this label? I don’t want to spoil the fun here, but the answer can be found on the label approval.
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Cycle Buff Beauty Wine
It’s not just the bikinis.
Honestly.
It’s also the heathens in the background, the witty writing, the just-right art. In very little time and space, this label tells quite a story. The back label for the 2008 Cycle Buff Beauty Australian Malbec intones:
Like a 32 inch waist in a fat man store, Misfit Wine Co. doesn’t fit in. … The Cycle Buff Beauty, a tale of escape. How two exquisite beauties escape the clutches of heathen hands that would nave otherwise squeezed all life from their precious bodies. This Malbec Shiraz is a tribute to those who held onto their precious rose and escaped the clutches of those who just don’t know.
I wasn’t sure what to think about this raw tale. The fenceviewer blog tries to size it up, saying:
Cycle Buff Beauty is, beyond doubt, the kookiest wine we have ever sampled. Also, one of the better ones. … Goes well with steak; ideally suited for brontosaurus. … It is almost as full-bodied and raucous as the bodacious babes on the label. … [It] has attitude [and] astonishing label art.
This story of narrowly escaped rape and murder probably would not be shocking on a TV show in this day and age, but it still makes for a very unusual wine label.
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Striking Syrah
The imagery is still striking, after all these years. Don’t you think? So much so, I am surprised that lots of alcohol beverage companies have not used this image in the past. It is also surprising that there is no TTB or other prohibition on the use of this famous image.
The Library of Congress explains that the poster goes all the way back to 1916 and may be the most famous poster in the world. (More famous than Farrah?) It was used to recruit soldiers for World War I and World War II. The original poster shows “Uncle Sam,” the “national personification of the United States and sometimes more specifically of the United States government.”
The wine is produced by Oreana Wine Company in Santa Barbara, California. For another, almost as famous poster used to support World War II, Rosie the Riveter is here (now in support of Oregon Dry Rosé).
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Beer & Bowling Like Astaire & Rogers
It must be bowling season because these two beers went to TTB one day apart, in January of 2009. We liked the graphics on the the Nefarious Ten Pin Porter. It is made by Ska Brewing Company of Durango, Colorado. Ska has a good looking website but it doesn’t explain the brand name here. The Icehouse Beer is made by MillerCoors at breweries around the US.
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Boarding Pass and Grateful Palate Wines
We thought this was a good example of unusual label design, and so did Mike Carter. Mike probably knows quite a bit more about art and design, compared to us, but then again we’ve looked at as many wine labels as anyone. Who is Mike Carter?
For more than a decade Mike has been helping wine companies reduce their print & packaging costs and improve supply chain efficiency. Mike is also a published author with articles published on wine.co.za, Practical Winery & Vineyard and WineLand magazines. Mike earned his MBA at Bond University and lives in Somerset West, South Africa.
His blog covers wine label design, very well. We also wanted to mention the above label because The Grateful Palate seems to have a propensity to find uncommon labels. We have showed their Punk and Evil wine labels in the past.
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