Elvis Still Moving Wine
Over the years we’ve seen a lot of extremely famous names on wine labels. Madonna and Justin Timberlake come to mind.
Who is most famous of all? More famous than Ernest Gallo or August Busch or Jack Daniel? Elvis Presley has got to be one of the most famous people ever to adorn a wine label. There is no word on whether he liked wine, cared about wine, knew anything about wine — but the press release for these wines says: “according to a recent Harris Interactive poll, over 71 million Americans consider themselves Elvis fans.”
Most of the Elvis-branded wines seem to be bottled by Adler Fels Winery of Santa Rosa, California, under an agreement with Signature Wines and Elvis Presley Enterprises (EPE). Signature “signed an exclusive licensing agreement with EPE several years ago.” EPE is “aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects.”
This entry was posted on Monday, September 14th, 2009 at 8:55 am and is filed under wine . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.