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Functional Packages, Part 3

syp

The last two posts showed beverage packaging that serves the extra function of lighting up. Drink’n’Stick doesn’t just sit there on the shelf, passively. It is a wine package that beckons you to dress, or undress, the pin-up model.

Like Quickie, this is another great one from Vine Street Imports and Some Young Punks. The latter website says:

Few wines come with instructions — this one also comes with a wardrobe. Peel the clothing from the sheet to customize the accompanying temptress as you drink.

Wine Girl has a good slide show and description. She said:

I was distracted for a full hour by just the bottle. … There is a Bettie Page-esque pin-up girl on the label. There’s also a plastic strip that you can carefully unwrap to reveal that our Bettie is actually the equivalent of a paper doll. The plastic strip has all sorts [of] clothing on it. I think I tried almost every possible combination on Bettie before settling on a ruffly shirt and crop pants. Ladies, there are even scarves and hair bows.

You know, the bottle appeals to both sexes, as I discovered in the store. Unwrapped, it’s a Bettie Page pin-up in retro lingerie. The guys were all excited. … The ladies, on the other hand, were enamoured with the paper doll aspect.

Not bad if a package can make men and women “excited” and “enamoured” without even opening the bottle.

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6 Responses to “Functional Packages, Part 3”

  1. October 6th, 2009 at 11:29 am

    Tweets that mention Functional Packages, Part 3 | bevlog | beer, wine, spirits trends | beverage blog -- Topsy.com says:

    [...] This post was mentioned on Twitter by chickenb00. chickenb00 said: @Anesidora Saw this and thought of you and Les – Pin Up Drink' n 'Stick Wine: http://bit.ly/XSyVG [...]

  2. October 6th, 2009 at 1:01 pm

    Joseph says:

    Anybody know if this is available in Ontario liqour stores? If not, where can I get it? Thanks

  3. October 7th, 2009 at 10:19 am

    Peta says:

    Hey Joseph, I’ve seen this in bottle shops around me, but sadly I am located in Perth, Australia! It’s an Australian winery (based in South Australia, Clare Valley), so it’s probably not going to be easily available for you guys over in the Canada, but I had a look on Some Young Punks website, and they do export through http://www.richmondhillwines.com/new-wine-selections.php and http://landmarkselections.homestead.com/Portfolio_PDF_3.html if you’re interested. It’s a very nice wine, btw :)

  4. November 24th, 2009 at 12:41 pm

    WINE TIPS!!! « Jennylilbit’s Blog says:

    [...] in designs that are as bright and bold as the wines inside. The label of one particular wine, the Drink ‘n’ Stick Shiraz, features a retro pin-up girl – complete with a small wardrobe. A plastic sleeve [...]

  5. October 12th, 2010 at 9:14 pm

    Judge A Wine By Its Cover | trendcentral says:

    [...] in designs that are as bright and bold as the wines inside. The label of one particular wine, the Drink ‘n’ Stick Shiraz, features a retro pin-up girl – complete with a small wardrobe. A plastic sleeve [...]

  6. January 20th, 2011 at 9:36 pm

    William William says:

    I have to say that this is idea is pure genius! hahaa, I have seen a similar idea with this Czech beer that has a women on it that you can scratch the clothes off but this is like combining the Sims and wine haha gold idea!

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