World’s Most Popular Wine
Franzia’s been mighty busy. Franzia’s recent labels proclaim “The World’s Most Popular Wine.” That’s a lot of bag-in-box and other packages.
The label goes further to claim this wine is “also the World’s most cost and carbon efficient wine.” There is a nice chart with pretty icons to support this claim at least in part. The brand owner has explained:
The wine industry is perhaps the most vulnerable of any food and beverage producer to “carbon criticism,” due to its historical reliance on heavyweight glass packaging and its failure to migrate to more environmentally sensitive packages. … As the world’s leader in Bag-In-Box (BIB) packaging, [The Wine Group, Inc.] is in a unique position to assist retailers with innovative 3L and 5L BIB packages that eliminate the freshness trade-off associated with most other forms of alternative packaging. … The Wine Group is taking aggressive measures to reduce overall energy consumption by our wineries, and leading the industry to implement local bottling of imported and exported wine. This reduces carbon emissions through unnecessary transportation of heavy glass,” said [David Kent, CEO].
This entry was posted on Wednesday, June 17th, 2009 at 8:55 am and is filed under wine . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.