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The Dessertification of Beverages (aka The ChocoVine Sensation)

Congratulations to Clever Imports for propelling ChocoVine into one of the biggest trends across wine and spirits in recent years. The brand seems to be growing at well over 100% per year, and at about 1 million cases per year, may just be getting going, in view of the recent deal with The Wine Group. ChocoVine is wine with chocolate and cream; it is produced in Holland by DeKuyper.

At first, many people spoke snidely of ChocoVine, suggesting that grape wine is not the best match with chocolate flavors. But, to a large extent, this condescension has been overshadowed by admiration, purchasing, and emulators. Chocolais is one example of a chocolate flavored wine that has hastened down the path cleared by Steve Katz at Clever. But there are well more than a handful of other, substantially similar examples, such as this one. TTB approved the first ChocoVine label in 2007. Three years later, TTB approved the first Chocolais label and the first Choco Noir label, both in November of 2010.

A bit further afield from ChocoVine, hundreds of other examples continue to accrue, further showing tremendous momentum behind a trend toward the dessertification of beverages. Here we have Pineapple Upside Down Cake Liqueur, various alcohol infused whipped creams, and cupcake flavored vodka. Let us know of other examples and what you think.

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One Response to “The Dessertification of Beverages (aka The ChocoVine Sensation)”

  1. June 14th, 2011 at 12:05 pm

    Nathan Lutchansky says:

    I’ve come across vodkas and liqueurs flavored like candy canes, gingerbread, apple pie, tiramisu, peanut butter cups, toffee, caramel, butterscotch, dulce de leche, pumpkin pie, bubblegum, cotton candy, licorice, biscotti, and of course all the new cake-flavored products.

    Surprisingly, I don’t see anybody copying ice cream flavors. How long until we see rocky road vodka?

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