First it was a major book. Then “A Major Motion Picture.” Now, “Eat, Pray, Love” is an Italian wine coming to a store near you. If the wine sells, too, who knows what will be next. The Wii game? EPL analgesics? I also wonder to what extent the success of this franchise is due to the power of good design and font choices; this would just not be the same in Times New Roman.

These wines, referring to the Elizabeth Gilbert book, are imported by Chateau Diana of Healdsburg, California.

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design, media buzz

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wine

This Bear Flag label looks to be a big departure from the staid Gallo labels of decades past. The design of this “dark red wine” label does not seem to have a whole lot in common with, for example, this Carlo Rossi label from a few years back.

The newer, more whimsical labels are apparently designed by Eduardo Bertone. There is not a lot of information about this designer or this brand on the web. Even at Bertone’s site, there seems to be a whole lot of whimsy and not much information.

To the extent the Bear Flag labels raise a good legal issue, it is fun to imagine Mr. Bertone poring over the CFR to make sure the Warning is perfect. Or, TTB evaluating each and every image and suggestion and flight of fancy (what is the bear drinking, does it contain tomatoes, please explain why a bear would have a cow bell). As of last week, Gallo had about 11 Bear Flag COLAs, from May 2009 to April 2010.

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design

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wine

At first I thought it was beer, even though WINE is big and repeated several times. It is for guys. It is not for your wife. It features a “sexy devil girl on the label.”

I would not have wanted to bet on whether it would be a huge success, or a huge flop, but I am astonished that there is no trace of it whatsoever on Google, more than four months after approval. Maybe the focus groups showed that it is not for men after all. Wine for Guys is/was made by Clos La Chance Wines, Inc. of San Martin, California.

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narrowed demographic, speaks for itself

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wine

It is tough to say what’s obscene. Judging from the past several labels on this blog, it will be tough to say any new label is too obscene to be approved.

The above label is from OC Custom Wine of Anaheim, California.

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risqué, sexual, speaks for itself

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wine

This post will start short but is likely to grow long over time. Very long. We will try to show the enormous range of foodstuffs from which wine is produced. With each post we will add to the list, and I predict it will grow way past 50. Today we build out the list with the commodities covered so far since 2008.

1. Avocado wine
2. Banana wine
3. Dandelion wine
4. Grape wine
5. Kiwi wine
6. Mangosteen wine
7. Marionberry wine
8. Onion wine
9. Pear wine
10. Pepper wine
11. Pineapple wine
12. Rhubarb wine
13. Tomato wine
14. Watermelon wine

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Tags:

ingredients

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agricultural wine, fruit wine, wine