When it comes to the burgeoning category of alcohol beverages with caffeine, we think Sparks is one of the oldest, and Jett is one of the newest. Sparks is under fire from this lawsuit alleging it’s dangerous to mix alcohol and caffeine. As the bigger companies and brands come under attack and ease away (as in the case where Tilt removed the caffeine), this leaves a big, high-risk, high-reward opportunity for smaller brands such as Jett. Does anyone know of a brand approved for US-sale prior to Sparks (with alcohol and added caffeine, pre-mixed)?
This entry was posted on Wednesday, December 10th, 2008 at 8:30 am and is filed under distilled spirits specialty, flavored malt beverage, liqueur, whisky . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.